DoubleNorth

Executive-led marketing for fearless brands in Gaming & Creative Technology

DoubleNorth is founded by two brand-side execs, with four collective decades of experience and one shared belief — that marketing is most effective when all crafts are united by a singular vision, and are pointed in the same direction.Mike has built and led global marketing organisations inside some of the world’s biggest gaming franchises, turning iconic IP into serious commercial engines. He operates at scale: strategy, teams, performance, billion-dollar ecosystems. He knows how to make the machine move.Rob has led global brand and marketing organisations for businesses competing in fast moving cultural categories where relevance is fragile and attention must be earned. He helps companies clarify their position, align narrative with commercial ambition and rebuild the marketing systems that generate demand and pipeline. Work that lands. Work that lasts. Work that matters.Together they cover both sides of the table. The strategic and the creative. The commercial and the craft.We believe marketing without leadership is just noise. That strategy only matters if it ships. And that the brands worth working with are the ones that refuse to settle.

Everything begins with The Orientation.

The Orientation is a short, proprietary workshop we have developed in order to calibrate the problem space, the opportunity and any early tensions so that we can then describe what the work could look like & what kind of engagement model will be best suited.We start there and then follow with a diagnostic.It doesn’t cost anything, and can be done online or in person.

• Get in touch

Thanks for getting in touch. We look forward to discussing your project.Until then, keep heading North.

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